Italianavera
Italianavera is the story of a little girl born in the fields of San Marzano.
Our mission
Italianavera tells a story, tells a territory and its products. Through flavors and aromas of the past, these fruits of the earth bring us back to the simplicity of ritual gestures derived from ancient traditions. They tell Italy with all its facets, they tell of the mother who cooks and the grandmother who prepares Sunday. And we tell the tomatoes, with style and humor. Because being Italian is a culture, a lifestyle, it is the desire to tell the simplicity of a daily life made of good things and fantasy. Fantasy to eat. Italian style, Italianavera.
Diana
There are times in life when you understand that something inside you has changed. That the time is ripe to chase your dreams, your passions. My passion for tomatoes comes from afar, in my homeland. In San Marzano sul Sarno there is not only the first family business, there are my roots.
There I immersed myself in my thoughts as a child, in my desires as a woman and dreamed of one day creating something that spoke of me. Because that red gold I had in my hands, so fragrant and intense, was true love for good things. My summers have always been a great ferment because of the harvest in the fields. The most important work was done by women, they chose the best ripe fruits. I watched these women secretly, watched them get busy and if I could I asked. From them I learned everything there is to know about this magical all-female world and to them I owe part of my successes.
Italianavera is more than a brand. It's passion, femininity. It is the story of a woman who was lucky enough to be born among expanses of tomato fields, in one of the most beautiful places in the world, Italy.
The brand
Italianavera is tomatoes and also something more: it is passion and femininity, and attention and attention to every detail, it is a pleasure to try to taste and exhibit